Hi, I’m Stephanie.
I’m a Product Manager who has contributed to the success of projects ranging from health tech solutions to public parks.
I have more than 10 years of experience in design, user research, storytelling, and complex project coordination.
I leverage my background in architecture, health coaching, and patient advocacy to bring a unique perspective in creating human-centered products that are accessible, intuitive, and meaningful.
My Story
Architecture
Health Coaching
Product
I’m currently a Product Manager with a focus in digital health and care management. My career began as an architect and landscape architect with a passion for designing human-centered spaces that thoughtfully respond to their surroundings.
During my graduate studies in landscape architecture, I explored how site specific design can strengthen communities and address public health needs through an evocation of place and culture. I have a strong interest in health and community well-being with certificates in nutrition and health coaching.
I bring a unique and holistic perspective to product, building impactful tech solutions for people with an empathetic and creative lens.
Product Skills & Interests
Design Thinking
Taking Projects from 0-1
Seeing the Big Picture
User Research
Graphic Communication
Storytelling
Context Analysis
Complex Project Coordination
Motivational Interviewing
Team Leadership
I love learning and challenging myself. When I am not working, I enjoy reading fiction & graphic novels, listening to podcasts, learning the latest about women’s heath, nutrition, and baking for food allergies, or as my friends like to call it, “magic.”
Key Projects
ViuHealth, Inc.
Role
Director of Product
Lead Health Coach & Product Manager
Years
2022 - 2025
Areas of Focus
Patient Experience, Care Team Support, Product Marketing, Scrum Methodology, Quality Assurance, Clinical Operations, and Leadership Team.
Problem
How to improve the day-to-day care of autoimmune patients in between doctor visits with high-value support.
Solution
Offer a wraparound solution featuring a patient-centric mobile app and care team to provide patients 24/7 support with engaging and impactful features alongside personalized care.
Results
• Partnered with 50 physicians and a group purchasing org to provide Chronic Care Management for autoimmune patients.
• 83% patient retention rate and 95% patient satisfaction score.
• 50% of patients reported symptom improvement within 3 months.
• 20% app conversion rate through product marketing strategies including email campaigns, targeted landing pages, and direct patient outreach.
ViuHealth, an early stage startup, is a digital health solution designed to support people with autoimmune disease through a blend of personalized analytics, data science, and access to a dedicated care team.
As Lead Health Coach and Product Manager for the Care Team, I spearheaded the development of a ‘beta’ care management program, supporting users with personalized health coaching. Through user experience research, our team was able to gain key insights to further develop the care program and digital health app.
During my time as Director of Product, I led cross-functional teams to launch a patient-centric mobile app that included messaging, symptom tracking, scheduling, visit summaries, and mindfulness features. I partnered with design and marketing to launch an updated company website and collaborated on product marketing materials.
As a key member of the Leadership Team, I led strategy on ViuHealth’s product offerings to achieve key business metrics and align with the company’s mission. In addition, I presented and led demos of the app to potential customers, leading to partnerships in Chronic Care Management.
The Open Cookbook
Role
Founder & Nutritional Therapist
Years
2020 - Present
Areas of Focus
Patient Experience, Patient Advocacy, Product Marketing, Recipe Development, Health Coaching.
Problem
How to build a supportive autoimmune and food allergy community to help people feel less alone.
Solution
Provide a website with inclusive recipes for a wide-range of dietary restrictions alongside stories/resources of living with chronic illness and personalized health coaching.
Results
• Achieved 3K monthly active users (MAU) and 2.7K followers on Instagram.
• Featured guest on multiple podcasts and webinars.
• Created an online EoE support group with 30+ members.
The Open Cookbook is a nutritional therapy website and business, supporting the autoimmune and food allergy community through recipes, resources, personal stories, and health coaching.
As a Founder, I developed, launched, and maintained the website and social media, optimizing SEO for 3K monthly active users (MAU) on average. With my training as a Nutritional Therapist, I guided clients through 1:1 nutritional therapy and health coaching support.
As part of my patient advocacy work for EoE and autoimmune disease, I was selected to be a Patient Ambassador for Snow Companies/Takeda. I have also had the opportunity to share my health story with multiple podcasts including APFED’s Real Talk, a podcast about living with eosinophilic disorders, and was a featured speaker for Paloma Health’s webinar on the AIP diet.
In addition, I’ve written articles about the complexities of living as an adult with foods allergies for Free-From Magazine by Food Equality Initiative, a non-profit that improves access to allergy-friendly foods for families in need.
West End Square
Role
Project Manager & Lead Designer
Areas of Focus
Design, Research, Team Coordination, Presentation.
Design Firm
Field Operations
Client
Downtown Dallas Parks Conservancy
Location
Dallas, TX
Years
2018 - 2021 (Project Opening)
Located in a historic district of downtown Dallas, West End Square is a neighborhood park that speaks to its surroundings through its materials, native planting, and a canopy structure that acts as a frame for community engagement. One of the park’s visions was to seamlessly incorporate technology in a public space, supporting park operations as well as providing amenities to the surrounding community.
As a Project Manager and Lead Designer, I collaborated with the team from concept design through construction documents, leading drawing set coordination. I had the opportunity to engage the West End neighborhood through interactive community events as well as present to the Dallas Park & Recreation Department, ensuring project buy-in.
The High Line / Spur & Passage
Role
Project Manager & Lead Designer
Areas of Focus
Design, Team Coordination, Presentation, Construction.
Design Firm
Field Operations
Client
City of New York; Friends of the High Line
Location
New York, NY
Years
2015 - 2019 (Project Opening)
The High Line / Spur & Passage is located over the intersection at 10th Ave and 30th St in New York City. Located on top of abandoned rail tracks, the Spur’s design responds to its surroundings and creates unique experiences and juxtapositions with the city. It offers spaces for community events, rotating art, a public restroom, and dense woodland planting.
As a Lead Designer, I collaborated with the team from concept design through construction, developing drawing sets and client presentations. I spent close to 3 years as a Project Manager, leading construction administration for landscape architecture at the High Line, developing key solutions with a rapid turnaround and coordinated complex drawing sets with the consultant team.
Contact Info
Email: ulrichsm@gmail.com
Brooklyn, NY